Abstract:
The international tourism market changes of the Chinese Silk Road were analyzed by the market competitive state mode, the preference scale and market share. It showed that the tourism market of the Chinese Silk Road in 1995—2006 was in a deterioration state in the overall. The scenery market included Japan, US, Britain, France, Germany, Russia and Australia;the weak sparse scenery market was composed of South Korea and Singapore;and the strong sparse scenery market included the Philippines and Thailand. In the international tourism market of the Chinese Silk Road, Japan, US, Britain, France, Germany, Russia and Australia had the competitive advantages. Combined with the market share, the international tourism market of the Chinese Silk Road in 1995—2006 was divided into three categories: shrinking markets, such as Japan;the smooth expansion market, such as the United States, Britain, France, Germany and Russia;and the rapid expansion market, such as Canada, Australia, South Korea, Singapore, the Philippines and Thailand.
