自然科学版
陕西师范大学学报(自然科学版)
资源与环境科学
西安市城镇居民短期旅游行为特征及决策因素分析
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龙鑫,马耀峰*
(陕西师范大学 旅游与环境学院, 陕西 西安 710062)
龙鑫,女,硕士研究生,研究方向旅游开发与市场.
摘要:
以西安市城镇居民旅游者为研究对象,基于旅游调查数据,对西安市城镇居民旅游者短期旅游的人口统计学特征以及旅游动机、旅游产品偏好、旅游信息来源以及旅游同伴、旅游地、旅游时间及出游时间、交通工具、旅游住宿的选择进行了分析研究.并运用因子分析法对西安市居民旅游决策的影响因素作以分析,研究结果表明,影响西安市居民进行短期旅游的主要因素依次为旅游产品质量、旅游者状态、旅游时间和经济条件.根据研究结果,提出了开发短期旅游市场的相应对策.
关键词:
短期旅游; 行为特征; 决策影响; 西安市
收稿日期:
2007-10-08
中图分类号:
F590
文献标识码:
A
文章编号:
1672-4291(2008)05-0076-05
基金项目:
国家自然科学基金资助项目(40771058)
Doi:
Xi′an city inhabitant′s short-term traveling behavior character and decision affection factors analysis
LONG Xin, MA Yao-feng
(College of Tourism and Environment science, Shaanxi Normal University, Xi′an 710062, Shaanxi, China)
Abstract:
Based on the survey data, it studied the demographic characteristics of tourists of the short-term traveling behavior, tourism motivation, tourism product inclination,tourism information sources and tourism partner, tourism destination, tourism duration and tourism time, and the selection behavior of tourism transportation and accommodation of Xi′an city inhabitants. Analyzing the affecting factors of Xi′an inhabitants′ short-term tourism by using factor analysis method,the research results showed that the main factors that affect the decision of Xi′an inhabitants were tourism product quality, tourist′s statement, duration and economic condition. At last, some countermeasures were put forward.
KeyWords:
short-term tourism; character analysis; decision affection; Xi′an city