Abstract:
Tourism image is an important part of research on development of tourism destination. This article analyzes the inbound tourists′ cognition about China tourism image before and after visiting China with a method of TCI, the results reveal that the level of inbound tourists′ cognition about China tourism image after visiting China is higher than before visiting China. The main reasons are the construct of tourism information and the tourist′s experience level in China. By using factor analysis, we also find that the social development level and the attraction of tourism destination are main affective factors. In the end, we put forward some advises for tourism image of Beijing Olympic Games.
