Abstract:
From the angle of the marketing cognition, using the qualitative analysis method the present status of tourism exploitation of the National Geo-parks is investigated according to the standard of the geological science-signification the concept of vague-cognition for the national Geo-parks is brought in and explained respectively. Based on this analysis, taking aim at marketing exploitation，the strategies of the establishment and the development for Cuihua mountain′s brand image is put forward. Firstly，to upgrade the special and typical image of the state geo-park by means of using the existent fame of the others and of exploiting characteristics of it′s own. Secondly，to form the effective support by means of financing, the emphasis of the government and the improvement of the management level.
