Abstract:
The research of tourists′ behavior is the basis of the tourism markets and resources exploration and tourism planning. Based on the keystone of Tourism Behavior Science and other theories interrelated, this paper argues the behavior characteristics and the Eco- consciousness of independent tourists in Taibai mountain, by the sample investigation. The conclusions are as follows: Independent tourists are inclined to adapt the destinations which have the better ecological environment; they prefer self-organized manners or that by the outdoor clubs, especially in a small team; they choose the only-one destination, and the point-to-point travelling route; they have more desire to buy something with high price elasticity, such as travelling equipments, while they don′t pay much money in the resort; they don′t choose the high season of travelling but the off season; because of their strong environment consciousness, they are the rigid ecotourists.
