Evaluation research of China′s provincial tourism competitiveness based on performance indexes
SONG Yong-mei1，2
(1 College of Tourism and Environment Science, Shaanxi Normal University, Xi′an 710062, Shaanxi, China; 2 School of Management, Xi′an University of Science and Technology, Xi′an 710054, Shaanxi, China)
Abstract:
The evaluation index system of provincial tourism competitiveness based on 6 tourism performance indexes was set up. By using of comprehensive multi-index evaluation model, tourism competitiveness of 31 provinces are evaluated and analyzed. In the end, in order to promote the tourism competitiveness of Shaanxi province, a comparative analysis of the competitiveness in Shaanxi and other 6 provinces in western and central China was made. The results indicated that Shaanxi province has comparative advantages in international tourism, but has comparative disadvantages in domestic tourism, and there was a downward tendency in tourism competitiveness of Shaanxi province.
KeyWords:
performance index; tourism competitiveness; quantitative evaluation approach
