Effective tourism communication is one of the best strategies to stimulate tourists′ consumption intentions especially in the post-crisis period.Destination tourism communication can eliminate many uncertain factors in tourists′ decision-making and further reduce the "fear" and release the consumption potential of tourists. Based on 334 questionnaires,structural equation model was used to analyze the influencing mechanism of destination tourism communication on consumption intention. The results show that: (1)Effective destination communication can not only reduce uncertainties of tourism decision-making but also significantly improve tourists′ consumption intention.(2) The reduction of uncertainties has a significant positive impact on tourists′ consumption intention and plays a partial intermediary role between destination tourism communication and consumption intention.(3) Income expectation has a positive regulating effect on destination tourism communication and consumption intention.

post-crisis period; destination tourism communication; uncertainty; consumption intention