自然科学版
陕西师范大学学报(自然科学版)
入境旅游专题
ICTs视角下的旅游流和旅游者时空行为研究进展
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杨敏1*,李君轶2,3,徐雪1,4
(1 西安财经大学 商学院,陕西 西安 710110;2 陕西师范大学 地理科学与旅游学院,陕西 西安 710119;3 陕西省旅游信息科学重点实验室,陕西 西安,710119;4 西安财经大学 现代企业管理研究中心,陕西 西安 710110)
杨敏,女,副教授,博士,研究方向为在线旅游信息和游客行为。E-mail:amandamin@163.com
摘要:
信息和通信技术(information and communications technologies, ICTs)对旅游和旅游者产生了巨大影响。游客在旅游过程中使用通信网络、互联网和物联网会产生大量的具有地理标签的数据,这些大数据为大规模即时旅游流和游客时空行为研究提供了可能。本文在梳理国内外有关旅游流和旅游者时空行为研究的基础上,发现:(1)在研究驱动力方面,海量、非结构化的大数据为旅游流和旅游时空行为研究提供新视角,数据和问题共同驱动来发现知识成为未来旅游流和旅游者时空行为研究的重要特征;(2)在研究方法上,利用地理信息系统的空间分析方法进行旅游热点分析、网络分析并进行可视化,最终从海量数据中发现规律、发现知识,提升对旅游者行为的认识,进而推进旅游者时空行为理论的完善;(3)在数据来源上,除传统数据外,手机数据、UGC数据将成为研究旅游者时空行为的重要数据源,可根据研究的实际情况选择不同的数据源及其组合;(4)在研究主题方面,目前主要集中在旅游者时空分布规律、旅游流空间网络结构发现等方面,对于隐藏在旅游者时空行为规律背后的原因、过程和机制探究不足,因果分析、过程和机制研究是未来的重点方向;(5)未来的研究热点可能有基于大数据的游客时空行为建模全过程体系化研究、数据标准化和数据挖掘方法研究、数据融合与同化研究、大数据下旅游者隐私和伦理问题研究、旅游者时空体验研究等。
关键词:
大数据;旅游流;旅游者时空行为;信息和通信技术;手机数据;社交媒体
收稿日期:
2019-12-29
中图分类号:
F590
文献标识码:
A
文章编号:
1672-4291(2020)04-0046-10
基金项目:
国家自然科学基金(41401639);教育部人文社会科学研究规划基金(20YJAZH119);陕西省教育厅科研计划项目(15JZ025)
Doi:
The progress of tourist flow and tourist spatio-temporal behavior based on ICTs
YANG Min1*,LI Junyi2,3,XU Xue1,4
(1 School of Business, Xi′an University of Finance and Economics, Xi′an 710110, Shaanxi, China;2 School of Geography and Tourism, Shaanxi Normal University, Xi′an 710119, Shaanxi, China; 3 Shaanxi Key Laboratory of Tourism Informatics, Xi′an 710119, Shaanxi, China; 4 The Research Center of Modern Enterprise Management, Xi′an University of Finance and Economics, Xi′an 710110, Shaanxi, China)
Abstract:
Information and communications technologies (ICTs) have a great impact on tourism and tourists. The use of communication networks, the internet and the internet of things by tourists in the process of tourism will produce a large amount of data with geographical labels. These big data provide the possibility for the study of large-scale instant tourism flows and tourists′ behavior. Based on the research of tourism flow and tourists′ spatio-temporal behavior at home and abroad, this paper discovers that: (1)In the research of the driving forces, massive and unstructured big data provide a new perspective for the study of tourism flow and tourism spatio-temporal behavior, and it has become an important feature in the study of tourism flow and tourists′ spatio-temporal behavior to discover knowledge driven by both data and problems in the future. (2)In the research of methods, the spatial analysis method using geographic information system is adopted to carry out the analysis of the tourism hot spot, the network and the visualization, so that the law and the knowledge can be discovered from the massive data to enhance the understanding of tourists′ behavior and promote the development of tourists′ spatio-temporal behavior theory. (3)In the research of data sources, besides the traditional data, the mobile phone data, the UGC data will become important data sources to study tourists′ spatio-temporal behavior, and different data sources and combination can be chosen according to the actual research situation. (4)In the research of topics, at present, most researches focus on the temporal and spatial distribution of tourists, the discovery of spatial network structure of tourism flow, and so on, while researches on the reasons, processes and mechanisms hidden in the law of tourists′ spatio-temporal behavior are not enough; therefore, causality analysis, process and mechanism research will be the key research directions in the future. (5)The research hotspots in the future may include the systematic study of the whole process of spatio-temporal behavior modeling of tourists based on big data, the research of data standardization and data mining methods, the research of data fusion and assimilation, the research of tourists′ privacy and ethics with big data as the background, and the research of tourists′ spatio-temporal experience, etc.
KeyWords:
big data; tourist flow; tourist spatio-temporal behavior; information and communications technologies(ICTs); mobile data; social media