Based on the double-indicator of flow share and flow quality index of China′s inbound tourism flow, the Q-Q model of China′s inbound tourism market structure is proposed, which reflecting the quantity indicator of the market shares on the one hand, and the quality indicator of the flow quality on the other hand, using a combination of the two indicators comprehensively reflecting the quantity and quality status of the market. By combining the study of inbound tourism flow and quality with market structure analysis, the Boston matrix was used to divide the China′s inbound tourism market into “bright-star markets”,“cash-cow markets”,“thin-dog markets” and “problem markets”. Taking the inbound tourism of 31 provinces from 2009 to 2018 as the research object and the Q-Q model of China′s inbound tourism market structure was used to analyze the structure and changes of the China′s provincial inbound tourism market, the results show that the “bright-star markets” of China′s inbound tourism are concentrated in the southeast coastal areas with developed economy and superior transportation locations.The development of China′s inbound tourism market is unbalance,and there are fewer high-quality markets and the overall quality of the markets is low.The structure of China′s provincial inbound tourism market is constantly optimizing.

inbound tourism flow; quality of tourism flow; market structure; the quantity-quality of tourism flow model(the Q-Q model)