Abstract:
The concept of international influence of outbound tourism was put forward.Based on tourist flows and outbound tourism expenditure of China in recent 20 years and the tourism data of 130 destination countries for China′s outbound tourism in 2012-2016, taking the market share and growth contribution as indicators to measure the spatial and temporal changes of China′s outbound tourism influence. The results found that in the past 20 years, market share and growth contribution of China′s outbound tourism have been continuously improved. After 2010, it surpassed the traditional outbound tourism powers and ranked first in the world. Among the destination countries, the countries with higher market share and growth contribution of Chinese tourists are mainly distributed in the Asia-Pacific region, the market share is above 10% and the growth contribution is over 20%.The phenomenon of spatial agglomeration is obvious. The strong influence areas of China′s outbound tourism are mainly distributed in the Asia-Pacific region, which has the greatest influence on the surrounding countries, especially Japan and South Korea, ASEAN 10 countries, it also has some influence on the United States, some European and African countries, and has a general influence on Western Europe, Southern Europe, America and African countries.
