Abstract:
Based on the data of inbound tourists from 1978 to 2013 in China, the relationship of tourism brand popularity between China and six hot cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Xi′an, Guilin was studied. The results showed that the relationship of tourism brand popularity between China and six hot cities was positive.The evolution cycle of tourism brand popularity for China is shorter than that for the six cities. At present, The tourism brand popularity of China in various segments of the market is the third stage, but six hot spot cities are the second stage. The evolution process of tourism brand popularity of China and six hot spot cities are different. The evolution process of tourism brand popularity of China is different from the six cities. The evolution processes of the tourism brand popularity in Beijing, Shanghai, and Guangzhou have a high degree of similarity. However, the evolution processes of Hangzhou, Guilin and Xi′an are different from each other.
