Abstract:
From the perspective of tourism supply, the model of inbound tourist loyalty was established based on the advancement of SPSS19.0 and LISREL8.80 statistical analysis software. Taking the overseas tourists in Shanghai city as an example, the model was verified based on questionnaire design and survey.The results show that: Firstly, tourism safety is the primary factor affecting tourist loyalty, tourist′s perception of the safety influencing revisit intention and recommendation intention. Secondly, tourist attraction is critical antecedent of destination loyalty, which has a significant impact on loyalty through the culture interaction between subject and object. Thirdly, tourism service quality is another important influencing factor of tourist loyalty, which has a more significant impact compared to tourist facilities. Finally, tourist loyalty is also affected by internet service, but the effect is relatively weak.
