自然科学版
陕西师范大学学报(自然科学版)
旅游经济研究专题
传统节点与新型节点:深圳旅游流网络结构
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柯景怡,周子涵,张高军*
(暨南大学 深圳旅游学院,广东 深圳 518053)
张高军,男,博士,副教授,硕士生导师,主要从事目的地形象与营销研究。E-mail:junfly18@163.com
摘要:
提出新型节点的概念,以深圳国内旅游者为研究对象,扩充旅游节点的选取范围,利用问卷调查采集行程信息,构建有向旅游流网络,结合社会网络分析法和空间分析技术,揭示深圳旅游流网络结构特征,为目的地、运营商、旅游者提供更加科学的决策参考。结果显示:(1)旅游者的空间流动并不局限于传统节点,新型节点在旅游流网络中表现出优异的控流能力;(2)每条热门旅游线路中都包含新型节点,传统节点仍作为旅游起点,但不再是旅游终点,旅游者更倾向于将最终行程安排在文旅商综合体;(3)深圳旅游流存在核心-次核心-边缘结构,核心区节点集聚效应显著;(4)从空间结构看,深圳旅游流呈现南强北弱、西强东弱的特征,主要集中于南部的南山、福田、罗湖3个区,尤其是华侨城旅游度假区。
关键词:
旅游流网络结构;社会网络分析;空间分析;新型节点;深圳市
收稿日期:
2021-10-19
中图分类号:
F592.7
文献标识码:
A
文章编号:
1672-4291(2023)02-0047-12
基金项目:
国家自然科学基金(41801124);广州市哲学社会科学发展“十三五”规划2020年度一般课题(2020GZYB25)
Doi:
10.15983/j.cnki.jsnu.2023104
Traditional nodes and new nodes: the network structure of Shenzhen tourism flow
KE Jingyi, ZHOU Zihan, ZHANG Gaojun*
(Shenzhen Campus, Jinan University, Shenzhen 518053, Guangdong, China)
Abstract:
The concept of “new node” is introduced, and the domestic tourists to Shenzhen are taken as the research object, by which to expand tourism nodes. Then, questionnaire survey is used to collect the travel information, and social network analysis method and spatial analysis technology are employed to reveal the structure characteristics of tourism flow network. The results show that the spatial flow of tourists is not limited to traditional nodes. New types of nodes have become increasingly prominent in the tourism flow network, exhibiting excellent flow control capabilities. Each popular tourist route contains at least one new node. Traditional nodes still serve as the starting point of tourist routes, but are no longer the terminal points. Tourists are now more inclined to arrange their final itinerary in cultural tourism business complexes. There is a core/sub-core/periphery structure in Shenzhens tourism flow. The nodes in the core area have a significant agglomeration effect. From the perspective of spatial structure, the tourist flow of Shenzhen is mainly distributed in the south and west, while the north and east are sparse. And it is mainly concentrated in the three districts of Nanshan, Futian and Luohu in the south, especially the OCT Tourist Resort.
KeyWords:
tourism flow network structure; social network analysis; spatial analysis; new nodes; Shenzhen city