The properties of mass dissemination of national culture are defined as different features of a special national culture from the mainstream culture when presented in a general process of mass dissemination. These properties include exclusiveness, locality, internality and taboo. The study of disseminative character of national culture is not only associated with the theory and methods of dissemination and ethnic research, but can be extended to such domains as cultural study. Therefore, the character of mass dissemination of national culture is both historical and directly related with vigorouslydeveloping cultural industry, hence an important issue standing out in the survival of national cultural in mediaization.

national culture; mass dissemination; mediaization of national culture