The renewal of perception and innovation of mode of the world of publication is the key step and prerequisite of transformation of literary publication industry in the current digital reading times. Literary reading is essentially an organic interaction between author and reader through literary text. The publishing media's participation in digital literary reading creates a vigorous ecological system for reading, in which the author, literary editor and reader together take part in a neverending process of cultural creation. Although losing his monopoly in text duplication in the digital reading times, the literary publisher can program and design a publishing mode of digital literature in terms of literary reading activity by transferring literary publication from simple literary text duplication to offer service and guide in literary reading so as to bring literary publication to another brilliant summit in the digital reading times.

digital reading; literary publication; publishing mode