哲学社会科学版
陕西师范大学学报(哲学社会科学版)
新闻传播学研究
跨文化传播视角下中国传统文化智慧的当代启示
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朱 清 河
(陕西师范大学 新闻与传播学院, 陕西 西安 710062;复旦大学 新闻学院, 200433)
朱清河,男,河南叶县人,新闻学博士,陕西师范大学新闻与传播学院副教授,复旦大学新闻传播学院博士后流动站科研人员。
摘要:
人是文化的创造物,无论他身处何境都难以摆脱化育己身的文化规制。携带异质文化的人在跨文化传播活动中容易以文化中心主义、民族优越论之姿态彼此“矮化”、“妖魔化”对方。欲从“非我族类,即为异端”思维定式中尽快解脱出来,现代人应该学会总结与汲取中国传统文化持中守庸、和而不同、随乡入俗等交际思想与智慧,将其运用到跨文化传播的实践中去,如此,人类生活的世界就会越来越具有包容性,越来越变得友善与和谐。
关键词:
跨文化传播; 中国传统文化智慧; 持中守庸; 和而不同; 随乡入俗
收稿日期:
2010-12-10
中图分类号:
G04; G122
文献标识码:
A
文章编号:
1672-4283(2011)02-0143-09
基金项目:
教育部人文社会科学基金项目(09XJC860004)
Doi:
Contemporary Inspiration from Wisdom of Chinese Classical Culture in Terms of Intercultural Dissemination
ZHU Qinghe
(College of News and Dissemination, Shaanxi Normal University, Xi’an 710062, Shaanxi; College of News, Fudan University, Shanghai 200433)
Abstract:
A cultural creature, man cannot rid himself of the rules of his breeding culture wherever he is. Thus people with heterogeneous cultures tend to “dwarf” or “demonize” their counterparts in terms of cultural centralism, ethrocentrism. To get rid of the thinking formulae of “either my ethnic or a heretic”, modern people should learn to summarize and absorb the Chinese traditional ideas of maintaining the goldenmean and seeking harmony without uniformity and try to apply them in practice of cultural dissemination. In this way, the world we human beings are living in will become more and more tolerable, fraternal and harmonious.
KeyWords:
intercultural dissemination; maintaining the goldenmean; seeking harmony without uniformity; observing the customs of wherever you are