Abstract:
The media field of Chinese ethnic minorities has experienced the development from nothing to few, from a few to many, there have both traditional and new types of media especially we media, which has double influences to the development of Chinese ethnic minority languages. The investigation of language in the media field should be based on the needs of the public, the form and type of media level.It should adopt a variety of field investigation methods to describe the language situation in the media field and analyze the evalution of audiences, to reveal the difficulties and problems of media development and their influencing factors to predict the development trend. Language situation research should not be limited to general observation, questionnaire survey and interview, materials should also be used under the guidance of holistic and systematic perspectives.Diachronic and synchronic comparison methods combined with macro (meso) and micro, subjective and objective factors are used in attribution analysis,which has positive effect on conclution stability, counternteasures pertinence and operabllity.