哲学社会科学版
陕西师范大学学报(哲学社会科学版)
新闻传播学研究
媒介·文化·政治——县级融媒体运行机制的三重逻辑
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陈 守 湖
(陕西师范大学 新闻与传播学院, 陕西 西安 710119)
陈守湖,男,贵州天柱人,文学博士,陕西师范大学新闻与传播学院教授。
摘要:
县级融媒体中心建设是重构基层政治传播体系、推进政治治理媒介化的国家战略。在媒介逻辑上,县级融媒体应基于制度安排重塑自身专业体系,以专业能力获得县域受众的认同。在文化逻辑上,县级融媒体要充分发挥在地性优势,理解县域文化传统,融通县域文化共感,统合县域文化社群,以文化凝聚民心。在政治逻辑上,县级融媒体须在治国理政的框架下优化基层政治传播,化解社会风险,服务县域治理,强化政治认同。只有将媒介逻辑、文化逻辑、政治逻辑三位一体融入县级融媒体中心的建设,才能最大限度地释放媒体融合作为国家战略的制度驱动力,实现“引导群众、服务群众”的顶层设计目标,成为助力国家治理体系和治理能力现代化的新型媒体平台。
关键词:
县级融媒体; 运行机制; 媒介逻辑; 文化逻辑; 政治逻辑
收稿日期:
2020-12-25
中图分类号:
G206.2
文献标识码:
A
文章编号:
1672-4283(2021)01-0143-09
基金项目:
国家社会科学基金西部项目“西部县级融媒体中心社区传播力研究”(19XXW003)
Doi:
Media,Culture and Politics——Triple Logic on Operation Mechanism of Countylevel Convergence Media
CHEN Shouhu
(School of Journalism and Communication,Shaanxi Normal University,Xi’an 710119,Shaanxi)
Abstract:
The construction of countylevel convergenc media center is a national strategy to reconstruct the grassroots political communication system and promote the mediumlization of political governance.In terms of media logic,countylevel convergence media should reshape its own professional system based on institutional arrangements with professional ability,so as to gain the approval of county audience. In terms of cultural logic, the countylevel convergence media should give full play to its local advantages,comprehend the cultural traditions of the county, integrate the common sense of the county culture,mix up the county cultural community, and gather the people’s hearts with culture. In terms of political logic,countylevel convergence media should optimize grassroots political communication,resolve social crises,serve county governance,and strengthen political identity under the framework of governing the country. Only by integrating the media logic,cultural logic and political logic into the construction of countylevel convergence media center can media integration play a role as the institutional driving force of national strategy to the greatest extent,realize the toplevel design goal of “guiding and serving people”,and become a new media platform to premote the modernization of national governance system and national governance capacity.
KeyWords:
countylevel convergence media; operation mechanism; media logic; cultural logic; politics logic