哲学社会科学版
陕西师范大学学报(哲学社会科学版)
经济学研究
产业链传播创造价值:版权的价值形成与保护模式的选择
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魏建1, 田燕梅1,2
(1 山东大学 经济研究院, 山东 济南 250100; 2 山东管理学院 经贸学院, 山东 济南 250357)
魏建,男,山东博兴人,山东大学经济研究院教授,博士研究生导师;田燕梅,女,山东济宁人,山东大学经济研究院博士研究生,山东管理学院经贸学院副教授。
摘要:
结合当前技术进步带来的传播新形势,通过细分版权传播的类型,在兰德斯和波斯纳版权模型的基础上,构建版权价值决定模型,研究发现:传播是放大版权价值的关键,版权保护应当以有利于传播为宗旨。版权制度安排须以利益平衡为基础,既要保护原创作品又要鼓励版权价值放大,使版权产业价值链上版权产品创造、传播与使用协调发展。根据当前版权领域热点问题应该采取以下措施:鼓励音乐版权“独家版权+转授权”模式,建立网络聚合平台与深度链接的利益分享机制,实行有竞争的版权集体管理制度等措施促进版权产业发展。
关键词:
版权价值; 版权模型; 版权保护模式; 版权制度
收稿日期:
2018-10-24
中图分类号:
D923.41
文献标识码:
A
文章编号:
1672-4283(2020)01-0133-12
基金项目:
山东大学人文社会科学重大研究项目“版权保护与版权产业发展研究”(18RWZD15); 国家社会科学基金一般项目“人工智能、版权保护与版权产业发展研究”(19BJY013)
Doi:
Propagation Creates Value: Forming the Value of Copyright and Selection of Protection Mode in the Industry Chain
WEI Jian1, TIAN Yanmei1,2
(1 The Center for Economic Research, Shandong University, Ji’nan 250100,Shandong;2 School of Economics and Trade, Shandong Management University, Ji’nan 250357,Shandong)
Abstract:
Combined with the new situation of propagation due to technological progress, by subdividing the types of copyright propagation, based on the copyright model developed by Landes and Posner, a model for determining the value of copyright is constructed. It is found that propagation is the key to enlarge the value of copyright; and copyright protection should aim at facilitating propagation. The copyright system shall be developed with a view to balancing the interests. The purpose of the system is to protect the original works and enlarge the value of copyright, so as to coordinate the development of the creation, propagation and use of copyrighted products in the copyright industry chain. According to the current hot issues in the field of copyright, the following measures should be taken: encourage the “exclusive copyright+sublicense” mode of music copyright, establish the benefit sharing mechanism of network aggregation platforms, and deep links, and implement the competitive copyright collective management system to promote the development of the copyright industry.
KeyWords:
value of copyright;copyright model; protection mode of copyright; copyright system