Abstract:
On the basis of the continuous development and improvement of big data analysis technology, data is becoming a new type of resource and is being valued and competed for by more and more entities. At the same time, it has also caused a series of data breaches and violations of personal privacy. Data controllers, as a crucial part of the entire data industry, have no uniform provisions on the content, boundaries, and limitations of their rights. The design and limitation of data controller’s rights is the key factor to achieve data security and the smooth development of the data industry.This article argues that the rights of data controllers can explore a new path of the development of the data industry, and at the same time combine the modality of current personal data protection,on the path to personal data protection in the age of big data.