Abstract:
Microvideos have the characteristics of short content, rapid communication and distinctive personality, and the display of urban space has become a new method of urban image communication. By focusing on the iconic symbols of urban space, urban ritual events and Internethot landscapes, microvideos turn urban physical space and event media into communication texts, showing urban characteristics and endowments, and attracting attention to the audience. In the contemporary media context, the media construction of urban space embodies a strong spectacle, should play the role of communication by microvideos in the twoway interaction between people, better optimize the means of communication of urban spatial image, and obtain the best effect of urban image dissemination.