哲学社会科学版
陕西师范大学学报(哲学社会科学版)
新闻传播学研究
微视频语境下城市空间形象的媒介建构与传播
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许加彪, 李莹
(陕西师范大学 新闻与传播学院,陕西 西安 710119)
许加彪,男,安徽庐江人,文学博士,陕西师范大学新闻与传播学院教授,博士研究生导师,陕西文化资源开发协同创新中心首席专家。
摘要:
微视频具有内容简短、传播迅速、个性鲜明等特征,对城市空间的展现成为城市形象宣传的新途径。微视频通过聚焦城市空间的标志性符号、城市仪式事件、网红景观等,将城市实体空间与事件媒介化为传播文本,展现城市特色与禀赋,吸引受众眼球。在当代媒介语境下,城市空间的媒介建构体现了强烈的奇观性,应在人与物的双向互动中发挥微视频的传播优势,更好地优化城市空间形象的传播手段,取得最佳的城市形象传播效果。
关键词:
微视频; 城市空间; 媒介建构
收稿日期:
2018-03-22
中图分类号:
G206
文献标识码:
A
文章编号:
1672-4283(2019)01-0101-07
基金项目:
西安市社会科学基金规划重大项目“西安城市形象在国际主流媒体的媒介呈现及提升对策分析”(18X75)
Doi:
Media Construction and Communication of the Urban Spatial Image in the Context of Microvideos
XU Jiabiao, LI Ying
(School of Journalism and Communication, Shaanxi Normal University, Xi’an 710119, Shaanxi)
Abstract:
Microvideos have the characteristics of short content, rapid communication and distinctive personality, and the display of urban space has become a new method of urban image communication. By focusing on the iconic symbols of urban space, urban ritual events and Internethot landscapes, microvideos turn urban physical space and event media into communication texts, showing urban characteristics and endowments, and attracting attention to the audience. In the contemporary media context, the media construction of urban space embodies a strong spectacle, should play the role of communication by microvideos in the twoway interaction between people, better optimize the means of communication of urban spatial image, and obtain the best effect of urban image dissemination.
KeyWords:
microvideo; urban space; media construction