Abstract:
The progress and wide application of digital technology have promoted the vigorous development of the digital economy and exerted a profound influence to the pattern, scene, content and approach of international communication.The problems of international discourse communication in China in the digital era include: unbalanced cultural communication, lack of public discourse, misreading and misinformation of introduced discourse, insufficient persuasiveness of academic discourse, and deficit of academic discourse.Aiming at the problems of bottom foundation and essential content in discourse communication in the digital era,the corresponding strategies are followed: shifting from the oneway path of “Self Building” and “The Other Building” to integrating public discourse and academic discourse, combining content construction and international communication,and constructing a Community with a Shared Future for Mankind,so as to improve the communication influence, the persuasiveness of Chinese discourse, and the guidance of international public opinion.