哲学社会科学版
陕西师范大学学报(哲学社会科学版)
新闻传播学研究
数字时代中国话语国际传播的问题与应对策略
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王晨佳, 陆航
(西北大学 文学院/中国文化研究中心, 陕西 西安 710127;西安外国语大学 区域与国别研究中心/丝绸之路与欧亚文明研究中心, 陕西 西安 710128)
王晨佳,女,陕西西安人,经济学博士,西北大学文学院、中国文化研究中心副教授,中国西部经济发展中心研究员; 陆航,男,陕西咸阳人,西安外国语大学区域与国别研究中心特聘教授,丝绸之路与欧亚文明研究中心特聘研究员。
摘要:
数字技术进步和广泛应用推动了数字经济的蓬勃发展,对国际传播的格局、场景、内容和途径都产生了深远的影响。数字时代中国国际话语传播的问题包括:文化传播失衡、大众话语匮乏、话语误读误传、学术话语说服力不足,以及学术话语逆差等。针对数字时代话语传播的底层基础和深层次内容问题,其应对的策略有:突破“自我塑造”“他者塑造”的单向路径,转向大众话语和学术话语一体两翼,内容构建和国际传播融合共生,构建“人类命运共同体”,提高传播影响力、中国话语说服力、国际舆论引导力。
关键词:
中国话语; 国际传播; 大众话语; 学术话语; 人类命运共同体
收稿日期:
2022-04-29
中图分类号:
G209
文献标识码:
A
文章编号:
1672-4283(2022)05-0167-10
基金项目:
国家社会科学基金重点项目“基于文本挖掘的中国政治话语国际传播研究(18AYY006);陕西省教育厅重点项目“文化视角下‘一带一路’话语转换的原因、挑战及策略研究”(21JT038)
Doi:
10.15983/j.cnki.sxss.2022.0915
Problems and Solutions to the International Communication of Chinese Discourse in Digital Times
WANG Chenjia, LU Hang
(Faculty of liberal Arts Chinese/Culture studies Ceatre Northwest University, Xi’an 710127, Shaanxi;The Center for International and Regional Studies/CIRS at XISU Research Center for Silk Road and Erasian Civilization, Xi’an International Studies University, Xi’an 710128, Shaanxi)
Abstract:
The progress and wide application of digital technology have promoted the vigorous development of the digital economy and exerted a profound influence to the pattern, scene, content and approach of international communication.The problems of international discourse communication in China in the digital era include: unbalanced cultural communication, lack of public discourse, misreading and misinformation of introduced discourse, insufficient persuasiveness of academic discourse, and deficit of academic discourse.Aiming at the problems of bottom foundation and essential content in discourse communication in the digital era,the corresponding strategies are followed: shifting from the oneway path of “Self Building” and “The Other Building” to integrating public discourse and academic discourse, combining content construction and international communication,and constructing a Community with a Shared Future for Mankind,so as to improve the communication influence, the persuasiveness of Chinese discourse, and the guidance of international public opinion.
KeyWords:
Chinese discourse; international communication; public discourse; academic discourse; Community with a Shared Future for Mankind